A local newspaper, a city newspaper could never have afforded to cover all the towns and neighborhoods in the market. The idea of a network, I think, is the way that journalism and media can in fact expand. But a site could come along and say, РІР‚СљOh I like that post, let me take that post from you.РІР‚Сњ Or, РІР‚СљLet me sell your ads because youРІР‚в„ўre okay.РІР‚Сњ Or, РІР‚СљLetРІР‚в„ўs promote each other, some different relationship.' The new media model, I think, is more of a network where I have my own blog, I donРІР‚в„ўt necessarily want to sell it to anybody. IРІР‚в„ўm in a market to bring people into me and then IРІР‚в„ўm going to show you ads and then IРІР‚в„ўm going to wave goodbye.РІР‚Сњ And thatРІР‚в„ўs where Yahoo and so on have gone. The old media model says, РІР‚СљI own or control or syndicate this content. If you look at the old media model exemplified by any publishing company or media company, or for that matter Yahoo. Not the idea that everything that is produced has to be owned by one conglomerate, but instead thereРІР‚в„ўs a network loosely joined. One that I think will dominate is networks. Jeff Jarvis: I think weРІР‚в„ўll see tons of different business models for media in the future. Hear Jarvis give a few quick thoughts on the future of news below.Question: What does the media company of the future look like? The real goal of the digital-first philosophy, he said, is for news outlets to become 'fully sustainable digital enterprises, before print is unsustainable,' Jarvis also advised that news should not be broken up by medium, such as print, web and mobile, but by readers' needs, depending on their interest and how much time they have available. And we have too much of that going on in this industry. 'If you're not the best at what you do РІР‚вЂњ if you're the 20th best or the 30th best РІР‚вЂњ don't bother doing it.

Jarvis said his most retweeted line ever is: ' Cover what you do best and link to the rest'. 'No one can do everything, and you have to figure out what you do,' he said. In an increasingly crowded news space, all outlets have to find their niche. It makes sense for outlets to work together through collaboration and curation, 'sharing content and audiences' which could improve the scope of coverage and public service for everyone. It is also important for news outlets to acknowledge they are 'not alone', said Jarvis. 'Because if we keep on going with volume, with the old media metrics, the mass media metrics of reach and frequency, transpired to our world in terms of pageviews and unique users, then we'll be commodified as a business.'

'And so we have to decide what we really are,' continued Jarvis. 'We've learned what BuzzFeed does,' he said, 'but we don't want to become BuzzFeed.'Р”Вespite hiring credible journalists and beginning to offer serious news and investigative reporting, BuzzFeed is struggling to shake its reputation as the original pusher of listicles and cute animal pictures to attract high pageviews and social shares.Р”Р„t the same time, many news outlets have picked up on BuzzFeed's digital success, seeking to emulate some elements in their own style and voice. Jarvis cautioned against an over-reliance on traditional metrics as a measure of success, stating that 'pageviews will lead to nothing but cats, and crap'. The New York Times' James Robinson revealed how the outlet is using Reddit to monitor discussions around NYT stories, while The Washington Post's Greg Barber spoke about his role on The Coral Project, an initiative to encourage new communities which are more targeted towards how people like to interact with each other. Pageviews will lead to nothing but cats, and crap Jeff Jarvis, CUNYThe importance of a better understanding of the audience was a theme that cropped up throughout the conference in Washington DC.

Jeff jarvis